Snow Queen Logo Development and User Interface

Example of logo development and user interface design for Snow Queen. Touch screen ordering systems in-store will feature thematic screens for patron ordering. Illustrations purchased from Dazdraperma via Depositphotos

Snow Queen - Southern ice cream chain brand creation. In store ordering kiosk screens. The customer will complete their order, update their user account, or access a branded game using themed kiosk screens.
Snow Queen - Southern ice cream chain brand creation. In store ordering kiosk screens. Each store has an ice cream parlor and a bakery. 
Snow Queen - Southern ice cream chain brand creation. In store ordering kiosk screens. Each store has an ice cream parlor and a bakery. Each character has a themed area in which their signature flavors are stored. Customers can also create a custom order using the "My Way" option.
Snow Queen - Southern ice cream chain brand creation. Character menu: Each major character has a custom screen with ice cream flavors and toppings relating to their storyline or characeter trails. Lullabelle is the Snow Queen and her menu offers a variety of Southern favorites from lemon to blueberry.
Snow Queen - Southern ice cream chain brand creation. Character menu: Anna Banana: This theme and character were named after my sister. All options focus around classic banana recipes.
Snow Queen - Southern ice cream chain brand creation. Character menu: Lauralee Lemon: A friend of Lullabelle, Lauralee's offerings have a southern citrus kick. All menues were created in Adobe Photoshop, Illustrator, and InDesign.
Snow Queen - Southern ice cream chain brand creation. Character menu: Buckeye - one of Queen Scarlet's minions, Buckeye's bakery menu is a combination of peanut butter and chocolate. 
Snow Queen - Southern ice cream chain brand creation. Character menu: Black Forest Beau - Combining choclate and cherry in Queen Scarlet's bakery, Black Forest Beau packs quite a punch.
Snow Queen - Southern ice cream chain brand creation. Character menu: Prince Sterling - Every fair princess has her prince. Sterling's menu complements Lula's perfectly.
Snow Queen - Southern ice cream chain brand creation. Character menu: Millie - Named after a childhood nickname for myself, Millie's orange themed menu goes well with Lauralee's citrus.
Snow Queen - Southern ice cream chain brand creation. Character menu: Maisie Mae Mint - Choclate and mint are a great pair, and Maisie's menu is a refreshing treat.
Snow Queen - Southern ice cream chain brand creation. Character menu: Pearlea Peach - Also part of Lula's firends, Pearlea's peach menu combines sweet Southern flavors.
Snow Queen - Southern ice cream chain brand creation. Character menu: Percy - Poor Percy tries his best, but he can never quite complete Queen Scarlet's plans. Lula will always help him out, however, and his flavors always have a toasted flavor. 
Snow Queen - Southern ice cream chain brand creation. Character menu: Payton - using the warm, chocolate tones of the bakery, Payton's menu combines coffee and pralines. 
Snow Queen - Southern ice cream chain brand creation. Character menu: Toffee Anne Addison - Another bakery treat, Toffee Anne's menu has classic warm offerings year round. 
Snow Queen - Southern ice cream chain brand creation. Character menu: Queen Scarlet - The Queen herself, ruler of the bakery, Queen Scarlet's warm red tones and chocolate based menu can melt anyone's heart.
Snow Queen - Southern ice cream chain brand creation. Character menu: Uncle Fig - Quirky and funky, Uncle Fig's menu is as eclectic as he is!
Logo Development for Snow Queen brand - Proposed logo usage.  
Final Logo - 3D print created by Shapeways for Snow Queen branding project. Logo created from sketch iterations and completed in Adobe Illustrator.
Logo Development for Snow Queen brand - typography experiments
Logo Development for Snow Queen brand - Logos were hand drawn and recreated in Adobe Illustrator. 
Logo Development for Snow Queen brand - Logos were hand drawn and recreated in Adobe Illustrator. 
Logo Development for Snow Queen brand - Logos were hand drawn and recreated in Adobe Illustrator. 
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