Vegas House Hockey - Selected Pages

ECHL Vegas Hockey

Vegas House - ECHL proposed hockey team. Thesis cover: after several iterations of the cover, I decided to use the fire and ice dichotomy to grab the reader's attention. Created in Photoshop, I used layer styles and stock photography purchased from Deposit Photos along with the House logo I created in previous classes. 
Vegas House - ECHL proposed hockey team. Table of contents:  Created using clear typography and imagery from each major section of the presentation. 
Vegas House - ECHL proposed hockey team. Table of contents:  Created using clear typography and imagery from each major section of the presentation. 
Vegas House - ECHL proposed hockey team. Industry overview: These pages were created after synthesizing the amount of information I had gathered during the research process. Typography was used to create emphasis in order to call attention to the most important data. 
Vegas House - ECHL proposed hockey team. Industry overview: During the research process, I collected quotes about hockey and the city of Las Vegas. They were placed strategically with artwork that was created in Adobe Photoshop to provide an insight into the league or humor. 
Vegas House - ECHL proposed hockey team. Logo sketches: In the early stages of my thesis, we created several logo sketches. These were included to illustrate the process I went through in order to create the logo.
Vegas House - ECHL proposed hockey team. Logo sketches: In the early stages of my thesis, we created several logo sketches. These were included to illustrate the process I went through in order to create the logo.
Vegas House - ECHL proposed hockey team. Typography choices: Fonts were chosen for this project based on their readability and the strength of their intended message. 
Vegas House - ECHL proposed hockey team. Artwork was created in Adobe Photoshop using stock photography purchased from Deposit Photos and various Heads-Up-Display tutorials. The HUD displays were added with the Vegas House colors in order to create a superhero or video game illusion. Bars and monitor units have labels such as "Strength" and "Damage" to further this idea.
Vegas House - ECHL proposed hockey team. Artwork was created in Adobe Photoshop using stock photography purchased from Deposit Photos and various Heads-Up-Display tutorials. The HUD displays were added with the Vegas House colors in order to create a superhero or video game illusion. Bars and monitor units have labels such as "Strength" and "Damage" to further this idea.
Vegas House - ECHL proposed hockey team. Color choices. RGB, CMYK, and Pantone definitions of each color. 
Vegas House - ECHL proposed hockey team. Imagery choices: All imagery was carefully chosen to meet specific criteria. Imagery was purchased or created from Deposit Photos, Pixabay, or Graphic Stock websites.
Vegas House - ECHL proposed hockey team. Imagery choices: All imagery was carefully chosen to meet specific criteria. Imagery was purchased or created from Deposit Photos, Pixabay, or Graphic Stock websites.
Vegas House - ECHL proposed hockey team: Out of home advertising examples. All imagery was created to illustrate proposed advertising campaigns: billboards along the I-15 highway, mall backlit signage, and backlit signage in public transportation venues.
Vegas House - ECHL proposed hockey team: Out of home advertising examples. Backlit signage in public transporation venues. 
Vegas House - ECHL proposed hockey team: Print media examples- Double truck advertisement in local sports sections.
Vegas House - ECHL proposed hockey team: Print media and social media examples - print media and web booking partnerships.
Vegas House - ECHL proposed hockey team: Merchandising - Customizable jersey created through Team Sportsware. Logo and layout created in Adobe Illustrator.
Vegas House - ECHL proposed hockey team: Merchandising - The T-Mobile arena has an extensive, exclusive drink program. Using this program, the propsed team would offer a variety of drinks and housewares available in-arena or via the team website.
Vegas House - ECHL proposed hockey team: Merchandising - Unique promotional item - DOM Smartwatch. Using state of the art technology, House fans could stay up to date with game statistics, purchase tickets and consessions, or find their seats using the DOM.
Vegas House - ECHL proposed hockey team: Merchandising - Unique promotional item - DOM Smartwatch. Explaination of services. The name DOM was chosen after completing research on the pronunciation of the word "House" in many languages. 
Vegas House - ECHL proposed hockey team: Merchandising - Craft Beer Program - Drawing on the recent success of many craft beer brands, the House and T-Mobile area can capitalize on merchandising and creation of their own in-"House" beer.
Vegas House - ECHL proposed hockey team: Merchandising - Craft Beer Program - Drawing on the recent success of many craft beer brands, the House and T-Mobile area can capitalize on merchandising and creation of their own in-"House" beer.
Vegas House - ECHL proposed hockey team: Reference list: Using the iconic Las Vegas Welcome sign, this page illustrates the House slogan. Created in Adobe Photoshop with imagery purchased from Deposit Photos.
Vegas House - ECHL proposed hockey team: Back cover - created using Adobe Photoshop and logo assets. 
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